The M&R Companies, Roselle, Ill., recently launched the “Press for a Cure” campaign to promote Breast Cancer Awareness Month during October.
Press for a Cure is a donation initiative to raise funds for breast-cancer research. M&R partnered with the National Breast Cancer Foundation Inc. (NBCF) and Delta Apparel for the campaign, beginning with an auction on eBay.com for limited-edition pink KRUZER manual screen-printing presses. All of the proceeds from sales will benefit the NBCF.
The auctions will take place throughout the month, with a pink KRUZER on display at the PRINTING United expo, to be held Oct. 23-25 in Dallas. M&R also will be selling screen-printed breast cancer awareness garments at the event. Delta Apparel donated the 1,500 T-shirts that will be used.
“M&R is proud to support the National Breast Cancer Foundation with the Press for a Cure initiative,” says Peter Walsh, executive vice president, M&R. “Our hopes are to raise awareness and a considerable donation for important research and development.”
Press for a Cure will be supported with a website; social media posts on Instagram, Facebook and YouTube; industry-wide emails; printed banners; signage; and literature through Oct. 31.
For more information about Press for a Cure, click here. For more information on how to support NBCF, click here. — D.S.
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