Secrets of Top-Selling T-shirts
Wouldn’t it be wonderful if there was a secret formula for designing a best-selling T-shirt for a sports team, a business or for your own pre-print line?
FULL STORYFor most screen printers, there is minimal heating or cooling inside their shops. This leads to seasonal temperature fluctuation that printers, and their equipment, must deal with.
During those chilly months, many of us put on a pair of gloves and a hat. Don’t forget to give your conveyor dryer a warmth boost too. The cold air in your shop pulls the heat away from the conveyor dryer, lowering the tunnel temperature. This means that a screen-printing dryer running at the same settings all year round could have a lower heat-chamber temperature in the winter compared with the summer. Without making any adjustments, your T-shirts and other garments going through the dryer could come out under-cured.
To make sure you are curing your shirts properly:
1. Raise the temperature,
2. Slow down the belt speed, or
3. Do a combination of the previous two.
For more details on adjusting your temperature settings, click here.
Taylor Landesman is vice president of Lawson Screen & Digital Products Inc., St. Louis, Mo., a family-owned and operated company. For more information, visit lawsonsp.com, email info@golawson.com or call (314) 382-9300.
Wouldn’t it be wonderful if there was a secret formula for designing a best-selling T-shirt for a sports team, a business or for your own pre-print line?
FULL STORYAs is the case with any craft, when it comes to screen-printing the devil is in the details. The best art, the best press in the world will inevitably come up short if you don’t take care of the little things as well.
FULL STORYScreen making is vital to good apparel decorating, since the quality of a screen-print design will be very influenced by, if not dictated by the quality of the screen.
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