Videos:


Keep the Focus on the Business Side of Your Decorated-Apparel Business

Mar 28, 2024

It’s easy to get bogged down in the technical aspects of apparel decoration, but the real path to success, if you’re an embroiderer (or a screen-printer, heat-press specialist or digital decorator, as well) lies in thinking like a business owner first.

In this Shop Talk, host Rick Roth, founder of New England’s Mirror Image Screenprinting & Embroidery and the Ink Kitchen, talks with Jennifer Cox of the National Network of Embroidery Professionals about charging what you’re worth, factoring in all costs and communicating your pricing clearly to avoid surprises.

Valuing Your Embroidery Work

Critical to this kind of approach, Cox says, is thinking long-term: ensure your pricing allows you to reinvest in your business, pay yourself fairly, and weather unexpected challenges.


Roth and Cox’s conversation was recorded at part of the Impressions Expo in Fort Worth, Texas. For more on all three Impressions Expo, including the expos in Long Beach, California, and Atlantic City, New Jersey, click here. For the latest on registration, conference schedule, exhibitor information and the Impressions Expo Fort Worth schedule, click here.