Videos:


Apparel Decorating: A Guide for Aspiring Entrepreneurs

May 28, 2024

Starting a business of your own—any business—can be a daunting proposition. However, doing so in the decorated apparel industry is well within the reach of those with sufficient drive and the willingness to do what it takes.

In this Shop Talk discussion, recorded at Impressions Expo Fort Worth in 2023, host Rick Roth, founder of New England’s Mirror Image Screenprinting & Embroidery and the Ink Kitchen, talks with Dallas-based La Tonna Roberson aka Lady Print Boss, a veteran business coach and decorator in her own right, about what it takes to get a successful decorated-apparel business off the ground.

For more on all three Impressions Expos, including the expos in Long Beach, California, and Atlantic City, New Jersey, click here. To see some more videotaped Shop Talk sessions from over the years, click here.