Grow Your Heat-Press Decorated Apparel Business: 2-Part Series

Mar 30, 2023

In this 2-part how-to series, heat-transfer decorated apparel expert Josh Ellsworth with STAHLS’ looks at the business side of heat-transfer decorating—especially as it applies to those in the early stages of their careers. Specific topics include establishing a firm foundation for your business by getting a handle on things like overhead and your direct and indirect costs.

Part 1: Getting a handle on costs

Part 2: Pricing and “Keeping Things Simple”


Ed Note: This series of how-to videos is a presentation of Impressions Expo, where Josh Ellsworth’s session was originally recorded as part of the Impressions Expo Conference. For more business tips and background on heat-pressing in general, visit STAHLS’ at