eCommerce for Embroiderers: 3-Part Series

Mar 30, 2023

In this 3-part series, veteran embroiderer, online marketing guru and all-around good guy Erich Campbell provides an overview of how best to grow your decorated apparel business by putting its best foot forward digitally. Among the strategies Erich examines are building trust, adding value and making things as easy as possible for those looking to do business with you.

Ed Note: For additional tips or to learn more about Erich Campbell’s embroidery business philosophy, visit To see the special bonus episode accompanying this series, click here!

Part 1: Introduction, building trust, adding value

Part 2: Ensuring a smooth purchasing process

Part 3: Establishing an effective decision-making framework