Per the market-research company Future Market Insights Global and Consulting Pvt. Ltd. (FMI) the direct-to-garment (DTG) printing market will be worth around $873.5 million by the end of 2025. Moving forward, the market is expected to rise at a 4.4 percent CAGR from 2025 to 2035, with a predicted market value at that end of that time of $1.3 billion.
Per a recent report published by FMI, the textile printing industry has undergone a revolutionary transformation in recent years. “The ability to print detailed and colorful designs directly onto garments without setup costs has made DTG a popular choice among fashion brands and print-on-demand businesses,” the FMI report says. “As the market continues to expand, understanding the key factors driving its growth, challenges, and competitive landscape becomes essential.”
Consumer Preferences Driving DTG Apparel Decorating
The report goes on to say one of the major factors propelling the DTG market is the growing consumer preference for customized apparel. Unlike traditional screen printing, which requires extensive setup and is best suited for bulk production, DTG printing offers an efficient solution for small-lot production and on-demand printing.
“This is particularly beneficial for online retail businesses, fashion startups, and independent designers who seek unique, one-off designs. The surge in print-on-demand services, where customers can personalize clothing with intricate and colorful designs, has been instrumental in increasing DTG adoption,” the reports says.
“Direct-to-Garment (DTG) printing is transforming the apparel industry with high-quality, on-demand customization. As tech advances, expect faster production, eco-friendly inks & expanding market reach,” says Ismail Sutaria, lead consultant in packaging at Future Market Insights.
Other key takeaways from the direct-to-garment printing market report include:
- The global direct-to-garment (DTG) printing market recorded a CAGR of 3.0 percent from 2020 to 2024.
- Market value reached $847.3 million in 2024.
- The U.S. market, in particular, is expected to grow at a CAGR of 3.2 percent through 2035.
- In Western Europe, Germany is projected to witness a CAGR of 2.1 percent by 2035.
The report also notes independent fashion brands and small-scale designers are rapidly embracing DTG printing due to its affordability and creative flexibility. “Unlike conventional screen printing, which requires expensive screen setups and high minimum order quantities, DTG allows designers to print limited editions, test new designs and experiment with creative ideas without incurring significant costs,” report says.
For more on the future of the global DTG market and a complete copy of the report, click here.
