Epson America Inc., Long Beach, Calif., has launched a national business brand campaign called “Cityscape,” highlighting its range of business products in key strategic markets.
Using the tagline “Where there’s business there’s EPSON,” the campaign showcases a range of innovative business solutions and underscores Epson’s deep-seated commitment to today’s business marketplace, according to the company.
“Our new campaign is designed to highlight Epson’s longstanding partnership with the global business community that started 40 years ago,” says Keith Kratzberg, senior vice president, sales and marketing, Epson America. “The initial phase of this campaign begins sharing a story that will unfold over time. We will be expanding this conversation to further illustrate how our cutting-edge technologies and innovative solutions can help business everywhere succeed and grow.”
The campaign centers on images of futuristic city skylines mashed up with Epson products — robots, digital label presses, point-of-sale systems, projectors and business printers — with ultra-modern architecture and iconic structures to generate eye-catching, science fiction-like imagery, according to the company.
The first phase of the campaign kicks off with airport signage simultaneously in New York (JFK), Los Angeles, Chicago, Atlanta, San Francisco and Denver, and will extend to a range of media channels through the end of 2015. The Cityscape brand campaign will reach across business/financial print, digital, out-of-home, radio, TV, public relations, prominent venue advertising (Madison Square Garden), direct response and across Epson social channels.
The Cityscape campaign also is integrated with Epson’s social media communities so that customers can continue discussing Epson business solutions and individual business user stories with #Epson4Biz.
The next phase of the campaign will expand to include Epson business customers sharing real-world experiences of how they are using the company’s products to improve operations. In addition, the campaign’s futuristic imagery will begin appearing in Epson marketing communications materials and on its online channels, including epson.com/forbusiness.
For more information, visit epson.com. — L.M.
