Guerilla marketing is a strategy that thrives on original thinking and creativity.
Essentially, you replace a big budget with imagination and ingenuity. It’s perfect for startup or smaller companies that have limited money, but it’s also great for large companies, too.
At its best, this strategy is clever, often humorous and effective in catching the eye because it is unexpected. Some examples that decorators might consider are door hangers in special shapes or a T-shirt cannon at an event. Create a sign or display in your store window that will get people talking or try for a world record for the most number of T-shirts worn by a single person.
You don’t have to come up with these ideas yourself. By searching the Internet for “guerilla marketing ideas or examples,” you’ll find plenty of things that have been done in the past that you can adapt to your business.
There are two big benefits of employing this technique: You bring attention to your business, and you show how printed goods can promote the business of your customers.
JP Hunt is a founder and partner at InkSoft, Albuquerque, N.M., in charge of sales and marketing. He can be contacted at [email protected]. For more information, visit inksoft.com.
