“How do we do make our booth more inclusive, fun and just plain cool?” That question in turn prompted, Deric Hoch, CEO of custom heat-transfer specialist 613 Originals, to jokingly pitch the idea of a taco stand, in a nod to Long Beach, California (site of one Impressions three annual expos) and the incredible foodie scene there. The result? 613 Originals “Definitely Not a Food Truck” activation at the 2024 Impressions Expo Long Beach show and the subsequent 2024 Impressions Expo in Atlantic City, New Jersey. Built around the theme of a food truck that doesn’t serve food, “menu” items consisted of a variety of heat transfer samples, decorated items and more, including a made-to-order tote bag decorated with a Varsity 1 Color transfer, rolled up and wrapped to look like a burrito. Kudos to 613 Originals, both for its creativity and for going the extra mile, no surprise coming from a company that offers an equally outstanding product line. For more information, go to 613originals.com.
To see the complete list of 2025 Impressions Industry Impact Awards Winners, click here. Photo courtesy of 613 Originals
