alphabroder, Philadelphia, is the first company to attain an 80% Fashion Apparel Masterclass (FAM) certification across sales team employees in an education initiative created by BELLA+CANVAS, Los Angeles.
Because of this achievement, alphabroder has earned FAM Partner status, a testament to leadership and a commitment to continued education and skill development, according to the company.
“alphabroder management embraced FAM early and demonstrated impressive leadership by accelerating their team members through the program,” says Chris Blakeslee, executive vice president of BELLA+CANVAS.
BELLA+CANVAS created FAM as a new, online education course for promotional products and industry professionals on the distributor and supplier sides. Taking about five hours to complete, the program covers relevant industry topics such as commoditization, channel disruption, decoration, storytelling and upselling.
“We’ve already witnessed increased selling successes as a result,” says Dan Pantano, president of alphabroder. “In every regard we want our sales team to be the most capable and knowledgeable in the industry. FAM gave us a powerful resource to ensure our team understands our customers’ challenges and how to provide the best overall solutions.”
For more information on how to sign up for FAM, click here famasterclass.com. — D.S.
