alphabroder Launches New Team-Concept Brand

Published: February 4, 2015

alphabroder, Trevose, Pa., has released its new Team 365 collection. 



Drafted with brand partners Alo Sport, Champion, Dyenomite Apparel, Headsweats and Flexfit,, this new, proprietary team-concept brand is committed to the singular vision of providing teams — and those who coach, cheer and support them — with the best gear in the industry, according to the company.

Rooted in the tradition of classic team sports, the collection includes 16 team colors and multiple product categories across all price points, and targets end-use categories such as competition and training, coach and staff, warm-up and travel, sideline, team and championship jackets, fan and support gear, and hats and bags.

Product highlights include the Team 365 Elite Performance hoodie (style TT30/TT30W/TT30Y), made of a brushed-back performance fleece, which can be paired with the Elite Performance pant (style TT44/TT44W).

The Team 365 Dominator waterproof jackets (style TT86/TT86W) are fully seam-sealed styles with a two-layer waterproof/breathable shell and micromesh lining. An elastic shockcord at the bottom hem, drop tail and rollaway hood offer added protection, while the reflective tape at right chest and front pockets offer low-light visibility.

alphabroder also offers Team 365 accessories, including performance headwear and bags. The Team 365 Convertible Sport backpack (style TT102) acts as both a backpack and duffel. It features straps in special zippered sections that convert the bag to a backpack, as well as several compartments for shoes, wet clothes and a cell phone.

For more information, visit alphabroder.com. — L.M. 

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series