Ash City’s Kwok Recognized as a Wearables Trendsetter

Published: September 23, 2013

Ash City, Richmond Hill, Ontario, Canada, recently announced that Mabel Kwok, director of design and merchandising, has been acknowledged as one of this year’s Wearables’ Trendsetters.

Recognized in the September 2013 issue of Wearables magazine, Kwok is known for her unique design philosophy, incorporating retail-inspired styling with the ultimate care in comfort. Having led the Ash City design team to execute the new brand extension of the North End Sport label, North End Sport Blue, which blends downtown style with functionality.

“Being featured as a Wearables’ Trendsetter is an outstanding honor and one that will stand out as one of the highlights of my career,” says Kwok. “It’s an exciting time to be at Ash City — we are all about delivering innovative product, nurturing great partnerships and working with exceptional people.”

For the newly launched Main 2014 Catalog by Ash City, Kwok participated in the design of more than 50 new styles, including Commute (style 88686/78686), a North End Sport Blue three-layer, two-tone, soft-shell jacket with heat reflect. 


For more information, visit ashcity.com. — L.M.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series