Broder Bros. Co., Trevose, Pa., recently announced its agreement to exclusively distribute Russell Athletic branded products in 2013.
Russell’s 37 performance styles range from soft cotton T-shirts to sporty polos and technology-advanced fleece. The company’s offerings also include styles featuring the proprietary Dri-Power moisture-wicking technology, as well as active fleece styles.
“We are very excited to have an exclusive partnership with Broder Bros.,” says Taylor Vernier, director of marketing for Russell Athletic Team Sports. “Their excellent service and customer base provide us with an opportunity to move into different market segments and allows a new set of consumers access to Russell Athletic apparel.”
For more information, visit broderbros.com/russel.com. — L.M.
