Broder Bros. Co., Trevose, Pa., recently announced that it is rebranding as alphabroder.
The new name unites the company’s four brands — Alpha, Broder, NES and Imprints Wholesale— under a single umbrella to create simplified business practices and clear messaging, according to the company.
The launch of the new brand builds on the company’s momentum since private-investment firm Littlejohn & Co. invested in alphabroder in 2012, according to the company. alphabroder has implemented a number of growth initiatives during the past 18 months, including acquiring Imprints Wholesale in 2013.
“Our new brand is recognizable to our customers, yet conveys our new beginning as a leading seamless source provider of promotional apparel products, as well as our growth expectations for the future,” says Norman Hullinger, CEO of Broder Bros.“We will continue to provide quality promotional products and this transformation will help accelerate the evolution of our brand and solidify our position as the top service provider in the industry for years to come.”
For more information, visit alphabroder.com. — L.M.
