Broder Bros. Co., Trevose, Pa., introduced more than 250 new products during its “Selling What Sells Tour” educational series.
The tour, which attracted more than 1,400 attendees across 15 cities, showcased new products from Russell Athletic, New Balance and FUL Bags.
The company now offers new Russell basic and performance T-shirts, fleece, shorts, polos and warm-ups; the New Balance Ndurance line of 100% polyester T-shirts in 12 silhouettes for men, women and youth; and 21 styles of FUL Bags backpacks, duffels and messenger bags.
In addition, Broder has expanded to full-line offerings from Alo and econscious, and made additions to its outerwear offering in its Devon & Jones and Harriton lines.
The “Selling What Sells Tour,” which launched in 2011, will be picking up again with 15 more cities during the first week of November. To register, click here.
For more information, visit broderbros.com. — L.M.
