Champion, Winston-Salem, N.C., has become the premium brand partner for PepWear, Cedar Hill, Texas.
“We are thrilled to work with Champion as our premium brand partner,” says Craig Johnson, CEO of PepWear. “Champion is an iconic brand that shares our values — celebrating the achievements of young people, on and off the field. We can’t wait to offer Champion products at state championships across the country.”
Throughout the multiyear partnership, PepWear will include Champion Teamwear’s premium apparel in its lineup of event merchandise to be sold at state championship events, starting with the Louisiana High School Athletic Association this fall.
“As an innovator in activewear design, Champion is excited to collaborate with PepWear, whose Event Merchandising Solution delivers the best, most professional results in the industry,” says Miranda Hardenburger, vice president of sales, Champion Teamwear. “We both see a huge opportunity in serving the High School State Championship market and we look forward to working together.” — D.S.
