Charles River Apparel, Sharon, Mass., recently announced Wayne Best has joined the company as its new chief marketing officer (CMO) and a key member of its senior leadership team.
In this newly created position, Best will oversee all marketing functions. With the new appointment, Charles River aims to scale its marketing operations by increasing its focus on its customers and consumers’ evolving needs by developing its brand presence and strengthening its digital platform, according to the company.
“We are thrilled to welcome Wayne to our crew,” says Barry Lipsett, Charles River CEO. “Wayne brings with him a wealth of relevant experience needed to drive this next chapter of growth for the company. He has a unique skill set and a passion for ensuring customer success, one of our key foundational values, while fully embracing consumer-centricity in his marketing approach. There’s no one better positioned to help accelerate our growth as CMO.”
Prior to joining Charles River, Best was vice president of marketing at ’47, a Massachusetts-based sports lifestyle brand, for seven years. Other roles include global director of consumer marketing at New Era Cap and senior marketing positions at adidas, Salomon, and Taylor Made.
“This is an exciting new chapter for Charles River Apparel, and I feel fortunate to be a part of it,” says Best. “The challenges of 2020 have changed consumer behaviors significantly, and ownership at Charles River Apparel recognizes the importance of a meaningful brand to consumers, which will ultimately benefit our established customers.” — D.S.
