Charles River Apparel, Sharon, Mass., recently announced that Dave Saracino has joined the company as its vice president of sales.
Saracino’s industry experience includes more than 35 years with Koozie Group (formerly BIC Graphic USA), where he served as vice president of sales and senior vice president of business development.
“Dave’s impressive track record is unmatched for this role, and we are overjoyed to have him come aboard,” says Barry Lipsett, CEO and owner of Charles River Apparel. “Dave’s energetic spirit, market expertise, sales acumen and ability to build genuine relationships align seamlessly with our goal of driving our leadership position in all the markets we serve.”
In his new role, Saracino will head up the entire Charles River Apparel sales department, which includes the inside sales team, direct sales reps and multi-line reps across all the market channels the company services (e.g., college, team, retail and promotional products).
“I am both excited and honored to be accepted to the senior leadership team of Charles River Apparel and look forward to working closely with the entire CRA Team,” says Saracino. “Being part of a family-owned company with a strong branded product is precisely what I was looking to do.” — D.S.
