Fruit of the Loom, Bowling Green, is excited to announce a new partnership and licensing agreement with infant and children’s accessories distributor Goldbug.
The relationship will produce a unique product line to cover babies’ needs from head to toe. Products will sell at national and online retailers beginning in spring 2019.
“As a proven leader in the baby softgoods market, Goldbug’s focus on quality and innovative design makes them the perfect strategic partner for us as we enter this category,” says Melissa Burgess Taylor, chairman and CEO, Fruit of the Loom. “Fruit of the Loom is known for its quality, value and style, and we are excited to offer innovative products to new parents seeking a known and trusted brand for their children.” — J.L.
