Fully Promoted, West Palm Beach, Fla., the company formerly known as EmbroidMe, has announced Mike Brugger as its new brand president.
“We believe Mike is the right person to guide us into the future, and his expertise will help the brand and franchise owners grow profitably,” says Ray Titus, chief executive officer of United Franchise Group (UFG), which owns the Fully Promoted brand. “He provides the needed insight for Fully Promoted to reach its full potential and become a very prosperous UFG brand.”
In his new role, Brugger has already begun a number of initiatives, ranging from taking measures to improve vendor terms for franchisees, using the resources of the technology support team to enhance online presence, and beginning a search for an industry veteran with promotional expertise.
Brugger began his career with UFG in 1994, supervising the operations of multiple departments. Over the years, he managed the marketing, technology and training departments, and most recently served as vice president of Operations Emerging Brands.
“I look forward to helping Fully Promoted grow and become the brand it was meant to be,” Brugger says. “Fully Promoted is going to be an amazing brand that offers solutions and ideas to help both small and medium-sized businesses grow. We have a new direction, a new vision and I’m very happy to be part of that plan.” — D.S.
