HanesBrands Inc., Winston-Salem, N.C., is donating 225,000 pairs of socks to organizations fighting homelessness across the United States through its annual Hanes National Sock Drive.
Hanes is continuing its partnership with national agencies, including The Salvation Army, Invisible People and Covenant House, while increasing the program’s local impact by engaging directly with at least one agency in every state to distribute the apparel, according to the company. Since 2009, Hanes has provided more than 2.5 million pairs of socks, the most-requested item by relief agencies, to help the homeless.
“Most of us take basic apparel for granted, but we know a clean pair of socks can mean a lot to those experiencing homelessness,” says Sidney Falken, chief branding officer of HanesBrands. “Although we can’t solve this chronic issue facing our country, we are committed to bringing a little comfort to those who need it most.”
The brand also announced that the National Sock Drive program will become a yearlong effort, allowing individuals to participate in the program. To purchase basic apparel that will be distributed by The Salvation Army, click here. For more information about homelessness and the organizations participating in the sock drive, click here. — D.S.
