Hanes, Winston-Salem, N.C., is partnering with the team behind the world-renowned Macy’s Thanksgiving Day Parade.
As the “Official Smile” of the 94th Annual Macy’s Thanksgiving Day Parade, Hanes is providing thousands of face masks to parade staff, volunteers and participants. Vibrant colors, including red, blue, green, orange, pink and yellow, highlight a bold screen-printed smile across the front of the Hanes and Macy’s parade co-branded masks for parade support teams and performers, according to the company.
“HanesBrands has taken a leadership role in encouraging people to wear masks during the pandemic, and this collaboration between Hanes and the Macy’s Thanksgiving Day Parade is a natural extension of that effort,” says Ann Fritchman, chief customer officer for HanesBrands. “We are thrilled Hanes is the ‘Official Smile’ of the Parade and are excited to help all participants remain safe while smiling through this iconic event.”
In addition to providing face masks, Hanes is helping generate excitement ahead of the parade. The brand launched an Instagram-based giveaway on Nov. 17. Three winners chosen at random will each receive a gift basket filled with the limited-edition, official Hanes/Macy’s Thanksgiving Day Parade smile masks, exclusive parade gear and a $100 Macy’s gift card. To enter, participants simply need to like Hanes on Instagram, like the promotional post and tag two friends who make them smile.
“As we safely reimagined this year’s Macy’s parade, we knew immediately that at the top of our health and wellness plan would be face masks to help protect the incredible volunteers and participants who are coming together to give the nation this cherished holiday gift,” says Jordan Dabby, producer of the Macy’s Thanksgiving Day Parade. “Thanks to Hanes our smiles will shine through as we kick-off the holiday season live from 34th Street this Thanksgiving.”
For more information about the Macy’s Thanksgiving Day Parade, click here. — D.S.
