HanesBrands, Winston-Salem, N.C., has announced that Brandwear United will be the new name for Printwear Group.
Brandwear United reflects its strong portfolio of sustainably focused brands—Hanes, Champion, Alternative and ComfortWash—and its now unified and expanded team representing all brands, according to the company.
“Our customers can find great options for nearly every need in this channel—from workwear, fanwear and teamwear to school and event-specific apparel—and our new name reflects this collective strength,” says Michael Johnson, director of marketing. “And we’re excited to launch our 2021 virtual events under this name.”
Brandwear United will host regional virtual expos, “United for a Better ’21: Better Brands, Better Colors, Better Tomorrow,” to introduce new programs and styles to customers in a smaller group setting designed to foster two-way discussion. The events will be held Jan. 25-28.
“Nothing beats face-to-face meetings, but these intimate sessions will give our customers an opportunity to interact closely with us while learning more about this year’s trends, products and promotions,” Johnson says. “We strive to develop strong personal connections with all of our customers.”
All expo participants also will receive sample kits featuring key styles. To register look for the event schedule by sales representative and region. — D.S.
