HanesBrands, Winston-Salem, N.C., recently introduced its C9 Champion performance athleticwear exclusively with Amazon Fashion worldwide as part of a multiyear agreement.
C9 Champion, the value-priced product line from Champion, has made more than 100 styles of its most popular men’s, women’s and children’s activewear, innerwear and accessories available on Amazon’s online store, according to the company.
Apparel products include performance activewear and workout wear, featuring leggings, jackets, T-shirts and shorts, and underwear, socks and sports bras. Other products and accessories include gloves, headwear, bags, shoes, and fitness equipment.
“We are delighted to launch the C9 Champion line with Amazon Fashion to provide consumers with a new channel to access the brand,” says HanesBrands CEO Gerald W. Evans Jr. “C9 Champion had strong consumer equity and a loyal following for the past 15 years. Consumers love the product line’s quality, selection, value and accessible style. The program is launching with a focus on top styles, but based on past popularity, we expect it to expand over time. We are excited that in addition to being available to U.S.-based fans the C9 Champion product line will be sold globally for the first time.” — D.S.
