BOURBON, Mo. — Imperial has appointed Jane Smith as Vice President of Marketing, effective this past January.
Smith brings more than 25 years of global marketing leadership experience spanning digital transformation, omni-channel strategy, and brand growth. She joins Imperial from Wolverine Worldwide, where she most recently served as Vice President of Marketing & Digital Media for Merrell and Chaco, leading global marketing and growth strategy for a portfolio exceeding $870 million.
At Wolverine Worldwide, Smith managed a media budget exceeding $35 million, led lifecycle marketing and consumer journey optimization efforts, and partnered with executive leadership to drive sustained revenue growth. Her leadership contributed to measurable gains in customer lifetime value and digital performance across international markets.
Prior to Wolverine Worldwide, Smith held senior marketing roles at Merrell and Cat Footwear, where she directed integrated global campaigns, digital transformation initiatives, and e-commerce growth strategies. Earlier in her career, she built and scaled digital marketing practices for international clients including Dell, Microsoft, and Oracle, and served as Global Marketing Director for WorldWide Retail Exchange, overseeing brand strategy across Europe and the United States.
“Jane brings the strategic rigor, digital expertise, and brand leadership that align perfectly with Imperial’s growth priorities,” said Jeremy Davis, CEO of Imperial. “Her experience scaling global brands will be instrumental as we continue to expand our market presence and elevate the Imperial brand.”
At Imperial, Smith will oversee global marketing strategy with a focus on brand positioning, digital acceleration, and consumer engagement as the company continues expanding across golf, lifestyle, corporate, and promotional channels.
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