Lane Seven, Los Angeles, announced the launch of its new Urban Collection, a collection of premium cotton blanks.
The new collection consists of three unisex styles: the Urban Hoodie, the Urban Sweatpants, and the Urban Heavyweight Tee. The cuts are fashion-forward, and available in feel-good hues thanks to pistachio, pops of pink, and soft lavender shades, according to the company.
“People want to shed the drab, shapeless loungewear and return to the world of statement making, trend-forward looks again”, says Toni Sciacqua, vice president of sales. “So, we set out to make these styles better than anything currently on the market. We obsessed about the fabric, creating a Cross-Grain 3-End Fleece that was plump, soft, durable, and primed for DTG.”
The sweatpants are a relaxed design, offering up a fit that’s slim enough to wear stylishly out in the world. They feature metal tipped drawcords and side pockets with hidden zippers for added security.
“The hoodie fits similarly, the uni-panel hood is oversized, has no drawstrings or eyelets and sits on the shoulders,” says Sciaqua. “The hood is everything on a hoodie.”
For more information, click here. — D.S.
