InkSoft and GraphicsFlow, Tempe, Ariz., have promoted Michael Wolf to chief user experience officer (CUXO).
As CUXO, Wolf will be responsible for curating and maintaining a holistic user experience for InkSoft and GraphicsFlow, ensuring products are seamless to adopt, intuitive and persistently operating at the highest level of the user satisfaction scale, according to both companies.
“Wolf is a seasoned professional with a strong track record in building world-class solutions,” says Scott Allen, CEO, InkSoft. “His UX focus will accelerate our promise to provide a consistent, intuitive and powerful user experience across the InkSoft and GraphicsFlow platforms.”
“Over the years, we’ve frequently heard that our products’ usability is a great part of their impact. That usability is directly due to Wolf’s work,” says co-founder and president of InkSoft, JP Hunt. “We’re thrilled about this role and the value it will continue to bring to our customers and teams.”
Wolf has seven years of in-company experience to bring to his new role. First hired by InkSoft as a front-end developer and UI designer in 2014, he advanced into UX designer and then director of product development.
“The opportunity to work closely with customers and witness our products and services’ impact in real-time will provide invaluable perspective,” says Wolf. “Productive customers are happy customers. I can’t wait to dig into the entire customer experience to hone-in on what’s working and what’s not.” — D.S.
