InkSoft, Albuquerque, recently released its second installment of “GROW: Marketing Ideas for Modern Print Shops.”
This month’s guide is entitled “Strategies For Faster Turnaround.” Today’s customers have been trained to expect products in two days or less and do not care whether the product is a book or a custom-decorated T-shirt; by increasing your ability to respond, you can set your company apart, according to the guide.
“Strategies For Faster Turnaround” advises how to evaluate the bottlenecks in your business that are slowing production and delaying delivery. By making it a team effort, you can identify and address areas within your shop and implement change to improve the process. Part of this effort includes automating as many processes as possible to increase speed and lessen mistakes, according to the guide. It includes tips about stocking best-selling blanks and choosing the fastest decoration methods that fit the job.
This handbook is free and can be downloaded by clicking here. — M.Q.
