InkSoft, Tempe, Ariz., recently posted blog by Jeremy Pickins, creative director/CEO of Colorado-based apparel design firm AMB3R Creative, explaining why selling solutions rather than products is far more lucrative in the long term.
Pickins discusses why a low-cost product may not produce the results a client is hoping to achieve, and if it does not solve the problem, will result in dissatisfaction. He offers questions every decorator should be asking to get to the heart of a client’s issues, as well as discussing metrics one should be measuring such as cost per impression.
For more information, click here. — D.S.
