InkSoft, Albuquerque, N.M., has released a guide to niche marketing for print shops.
“The Step-by-Step Guide to Niche Marketing for Print Shops” is a free resource that helps businesses to identify and target niches, according to the company. It lists five ways to improve the reader’s business, according to the company.
It also lists questions to help the reader determine which niches to consider and the best ways to market to them. — M.Q.
