InkSoft, Albuquerque, N.M., offers tips on how to create an effective promotional video.
A well-made video legitimizes your business, giving it a polished and professional presence, according to the company. In the past, creating a video involved lots of equipment, a crew and long hours of editing. But in this digital age, all you need is a smart phone.
YouTube has a built-in online video editor, which makes editing and refining your video simple, according to the company.
Benefits of a promo video include low-cost, high-impact advertising via Facebook, Twitter or Instagram.
For more information, visit inksoft.com. — L.V.
