In November, JP Hunt, vice president of sales and marketing for Inksoft, Albuquerque, N.M., was a featured guest on the blogtalkradio.com program “Two Regular Guys Talking Decoration.”
Hosted by industry veterans Terry Combs and Aaron Montgomery, the 31-minute podcast covered topics that included getting started in online marketing, resources to tap, and putting together a strategy and a budget.
Hunt discussed the importance of avoiding relying strictly on traditional marketing methods and adding Internet strategies, such as pay-per-click. Since all Internet marketing drives customers to a website, he elaborated on the need to have an updated website that reflects the company’s quality, services and brand.
To listen to this podcast, click here.
For more information, visit inksoft.com. — L.M.
