LIDS Sports Group, Indianapolis, in collaboration with the National Football League (NFL), has introduced the NFL Shop at Super Bowl Presented by Visa.
The 30,000-square-foot pop-up shop, part of this year’s NFL Experience Driven by GMC concessions business, will be open to the public through Feb. 4.
A variety of officially licensed Baltimore Ravens, San Francisco 49ers and Super Bowl XLVII apparel and memorabilia will be available, including products from shop partners Nike, New Era, G-III and Touch by Alyssa Milano, Fathead, Tervis Tumblers, EA Sports, Mitchell & Ness and ’47 Brand.
The shop also features interactive elements, such as the XBOX Gaming Area, Tailgate Toss, Fathead Photo Booth and Fitted Test, as well as a LIDS Custom Zone offering a selection of personalized options.
LIDS Sports Group will manage additional locations under the NFL SHOP retail banner in the greater-New Orleans area, including the French Quarter, Riverwalk and NFL host hotels.
For more information, visit lids.com. — L.M.
