Fruit of the Loom, Bowling Green, Ky., announced a new ad campaign featuring noted decorators and their exclusive designs created with the company’s HD Cotton.
The ads will appear in leading trade publications and online, and on the website, decorators can explore a gallery and learn how the designs were printed.
“We know that decorators become fans when they actually try their designs on HD Cotton, so we wanted to make it easy for them to do that,” says Tony Iannuzzi, senior vice president, for the company’s activewear division. “Seeing is believing when it comes to the results you get with this high-density fabric, which has an incredibly smooth print surface.”
The printers featured in the ad campaign are Don and Carson Cowles of Wild West Shirt Co., Richard Patino of F&E Sportswear Corp., Lon Winters of Graphic Elephants and Todd Weikel of Weikel Sportswear Inc. They were selected based on a variety of factors, including years in business, decorating experience, frequency of HD Cotton use and more.
For more information, visit fruitactivewear.com/hdcotton. — J.B.
