OKI Data Corp., Irving, Texas, recently announced a direct OEM partnership that will continue sales and support of OKI Digital Transfer printers and consumables for North, Central and South American markets.
The OKI Pro9541WT and Pro8432WT printers will be relaunched with a new brand name in late Spring 2021, additional product announcements also are planned for later in the year. The new brand will continue to be “Powered by OKI Technology” offering the same white toner technology and decorating versatility that has made OKI one of the most recognized names in the market today, according to the company.
For distribution, sales and support, Imaging Supplies Warehouse (ISW) will continue as master distributor of the new brand, as well as legacy OKI parts and consumables.
With this partnership, the resellers and OKI printer owners also will see an increase in support resources with digital and physical assets that will aid the user’s experience using OKI white toner technology. — D.S.
