Perry Ellis Intl. Inc., Miami, has launched a new website for Callaway Golf Apparel.
Callawayapparel.com [link to callawayapparel.com] offers customers a fully branded online shopping experience for U.S. and Canadian customers, and will be available throughout Latin America by mid-November.
“Callaway continues to be a leading premium performance golf brand worldwide, and this e-commerce initiative provides yet another way to market the brand at every touch point, developing cutting-edge systems for engagement and customer satisfaction,” says Oscar Feldenkreis, president and COO of Perry Ellis Intl.
Included in the e-commerce site plans are behind-the-scenes videos, style and golf tips, social media outreach initiatives, as well as Callaway Golf Apparel, including a full collection of men’s and women’s shirts, pants, shorts, outerwear, rain gear and belts.
For more information, visit pery.com or callawaygolf.com. — L.M.
