River’s End Trading Co., Medina, Minn., recently announced that Mike Sellers has joined the company as vice president of sales for its corporate promotional products division.
Sellers will be responsible for managing and directing the national sales team for the corporate market, as well as creating innovative sales and marketing programs to achieve short- and long-term sales goals and objectives that align with executive management’s strategic plan. He will work with the president of promotional products and the sales and marketing teams to help protect and grow the company’s current brands while positioning the River’s End private-label products with key ASI distributors.
Most recently Sellers was the owner of Corporate Sales LLC. Prior to that he was sales manager at Perry Ellis for the Callaway and Munsingwear brands, vice president of sales for Tehama Sportswear, and worked with Bobby Jones/Nicklaus Apparel as the director of special markets, introducing Nicklaus Apparel to the ASI Industry.
For more information, visit riversendtrading.com. — L.M.
