Hauppauge, New York — Royal Apparel has taken decisive action to not only resist price increases but to actively reduce them.
“By enhancing our manufacturing efficiencies and adopting more sustainable practices, we have managed to lower production costs,” says Morey Mayeri, CEO of Royal Apparel. “Savings are being passed on to our customers, ensuring our prices are competitive—even compared to imported apparel.”
Against Market Trends: Countering Inflation
While the global apparel market has seen a general trend towards higher prices due to inflation and increased material costs, Royal Apparel has successfully implemented the following strategies:
Against Inflation: A dedication to more sustainable production has driven advancement in our lean production systems, creating new styles from previously wasted materials. Domestic vertical production from raw yarn allows Royal Apparel to ensure quality and efficiency, which turns out is also better for the environment and customers.
Against Competitors: Each week we see competitors raising prices in response to increasing prices on transportation, raw materials and logistic challenges. Being a US manufacturer, Royal Apparel has reduced its prices, making sustainable fashion more affordable.
USA vs. Imports: American-made products are priced higher than imports due to the higher cost of labor and production in America. However, Royal Apparel, with recent price decreases, is competitive with import prices without compromising on quality, consistency, environment or ethical standards.
Industry Impact: The impact of our price reduction goes beyond cost savings for our customers. It’s about making a statement in the industry—demonstrating that sustainable, USA-Made, ethical fashion can be produced in a cost-effective manner. By choosing Royal Apparel, customers support not only environmental sustainability but also fair labor practices and the American economy.
Sustainable Practices Lead to Cost Savings: Royal Apparel has implemented a series of impactful sustainability measures across its production and operational processes. These include advanced recycling techniques, the adoption of sustainable materials, and energy-efficient upgrades within its facilities. Notably, the company has upgraded its warehouse lighting systems with motion-sensor LEDs and significantly reduced its energy consumption and waste production.
Innovations in Productivity and Environmental Impact: The “green” initiative extends to its manufacturing processes, where it is now more fully utilizing every roll of fabric. This effort gave rise to its Value Essentials Collection that minimizes waste and creates another low-cost option for customers. Furthermore, Royal Apparel has made a considerable investment in water conservation technologies and eco-friendly dyeing processes, ensuring every product meets high environmental standards.
“Our goal is to deliver high-quality, sustainable American made apparel at prices competitive with international markets,” says Morey Mayeri, CEO of Royal Apparel. “We believe our customers shouldn’t have to choose between ethics and affordability.”
