Russell Athletic, Bowling Green, Ky., recently announced the opening of its first limited-engagement Russell Athletic Pop-Up Shop in downtown Manhattan.
Located at 449 Broadway between Howard and Grand streets, the 2,500-square-foot pop-up shop is open through Oct. 26.
It is described as “the pinnacle expression of the brand’s ethos of Athletic Life,” according to the company. It features a bevy of consumer events and programming, like DJs and customization workshops with unexpected artists.
Shopping experience at the pop-up will be cashless, with exclusive merchandise available such as a one-of-a-kind vintage Russell Athletic product, customizable apparel and a curated assortment of the brand’s Fall/Winter 19 Heritage and Classic Collections. Additionally, a customization station featuring exclusive patches will be on site for consumers to create their own unique Russell Athletic gear.
“We are thrilled to be opening our first Russell Athletic Pop-Up Shop in the iconic Soho NYC shopping district,” says Ricardo Aranda, vice president of Russell Athletic. “The Russell Athletic Pop-Up Shop enables us to bring our rich history to life, while engaging with our core community and driving excitement with new consumers on a personal level.” — D.S.
