SanMar Launches 60 New Styles for Spring  

Published: March 7, 2013

SanMar Corp., Issaquah, Wash., has launched more than 60 new products from six brands, and has added bright new color additions for existing styles.

Included in the 2013 Spring Arrivals catalog and featured on sanmar.com, these new products are ideal for spring and summer selling campaigns, according to the company.
 
Designed to target seasonal activities, including travel, sports and outdoors, and team building, the new collection features styles from Eddie Bauer, Nike Golf, OGIO, Port Authority, Port & Co. and Sport-Tek.
 
“We take pride in listening to our customers and adding the styles they request, while also understanding the unique needs of the industry,” says Lee Strom, senior marketing manager at SanMar. “One of the most-requested products when we added Eddie Bauer was fishing shirts, of which we are now offering four versions.”
 
Other highlights of the collection include a new Port Authority Silk Touch polo performance line and the Port & Co. Essential ring-spun cotton T-shirts. Available in 16 colors, the Silk Touch polos incorporate PosiCharge technology for optimal printability and enduring color. The new Essential ring-spun cotton T-shirts offer extra softness and comfort in 24 colors in adult and ladies’ sizes.
 
For more information, visit sanmar.com. — L.M. 

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series