SanMar Launches Hardworking Apparel fromNow Offers Carhartt, Other Styles

Published: January 29, 2019

SanMar Corp., Issaquah, Wash., has been named the official industry supplier of Carhartt and has added more than 75 all-new styles from other existing brands.

“At SanMar, we’re focused not on delivering the most brands but on delivering the best brands,” says Lee Strom, vice president of marketing at SanMar. “We believe Carhartt is the right brand at the right time and we’re excited to add this workwear leader to our collection.”

The Carhartt collection includes 38 products, featuring jackets, sweat shirts, work shirts, T-shirts, headwear, pants, overalls and a vest. All items added are authentic, tried-and-true styles, selected because they represent some of the most popular and best-selling Carhartt products, according to the company.

SanMar also has new choices from existing brands, featuring more than 25 new products for women, including athleisure-inspired OGIO Ladies Luuma Collection and contemporary Port Authority blouses. Also included are teamwear styles from Port & Company, Sport-Tek, District and Nike.

The company has also introduced new bag collections, featuring New Era’s debut Legacy line; a cotton-canvas selection bag and aprons from Port Authority; bags from OGIO; and Flexfit caps. —D.S.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series