A Strategic Partnership for Headwear and Apparel
Issaquah, Washington – SanMar Corporation, has announced a new partnership with Richardson, a recognized leader in headwear. Starting in January 2026, SanMar customers will gain access to 31 headwear styles and 15 exclusive apparel styles, including Richardson’s signature 112 Trucker, America’s Favorite Cap.
Family-Owned Brands with Shared Values
“SanMar’s unparalleled leadership in distribution truly sets the standard for our industry,” said Kelly Richardson, President and CEO of Richardson. “Their commitment to quality, innovation, and service is unmatched, and we are thrilled to be joining forces with a fellow family-owned company that shares our values and our dedication to customer satisfaction. This collaboration represents an exciting new chapter for Richardson, and we look forward to delivering exceptional products to our customers together.”
Echoing that sentiment, Jeremy Lott, SanMar President & CEO, added: “We’re proud to bring customers the brand they’ve asked for more than any other, and to complement our industry-leading headwear and sportswear lines with Richardson’s iconic styles. Our similar histories as family-owned and operated companies made this a natural fit from the start, and our shared focus on quality and satisfying demand will be a huge win for customers.”
Why This Partnership Matters for Decorators
The collaboration combines Richardson’s 50+ years of expertise in headwear and sportswear with SanMar’s product development, deep inventory, and nine U.S. distribution centers. The result: decorators, promotional distributors, and retailers will gain easier access to sought-after Richardson products, backed by SanMar’s marketing and sales support.
