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The webstore was started to help the Indy Public Safety Foundation (IPSF) support the needs of the Indianapolis Metropolitan Police Department (IMPD). The campaign, “#BackTheBlue,” includes a variety of apparel and promotional product items with logos and supportive messages. The selection was specifically chosen to appeal to a broad audience to create additional selling opportunities.
A new goal of $50,000 has since been established. — M.Q.
