Sequential Brands Group Inc., New York, recently announced that it has signed a definitive agreement to acquire the Joe’s brand for $67 million.
In tandem with the acquisition, the company announced the signing of a long-term licensing agreement for all of the brand’s core categories with Global Brands Group Holding Ltd., Hong Kong. That agreement will become effective upon closing of the acquisition.
Founded in 2001, Joe’s is a casual-chic global lifestyle brand synonymous with classic, modernized wardrobe staples ranging from premium denim to handcrafted collection pieces, and from contemporary accessories to footwear, according to the company.
The Joe’s brand joins Global Brands’ extensive portfolio of fashion and lifestyle brands. Under the licensing agreement, Global Brands will design, produce and distribute products across multiple categories, including womenswear and menswear. Sequential will oversee the global marketing strategy for key brand initiatives. Brand founder Joe Dahan will continue to lead product design and brand marketing as creative director.
The first range of Joe’s products done in collaboration with Global Brands will launch in spring 2016.
For more information, visit sequentialbrandsgroup.com. — L.V.
