For the fourth year in a row, Stahls’, St. Clair Shores, Mich., is heat printing behind the scenes at the NFL Draft, held in Chicago from April 30-May 2.
New personalized team jerseys held up by players are hot off a Hotronix heat press. Player names were cut in advance, so that as soon as each pick is announced, they are applied on the correct NFL jersey. In less than two minutes, the players are presented with the jersey on stage.
This year, in honor of the 50th anniversary of the Super Bowl, player names are heat printed in CAD-COLOR FoilTEK metallic gold. For the teams that require a two-color name, the foreground is cut in CAD-COLOR FoilTEK metallic gold and the background is cut out of CAD-COLOR SuperTEK opaque.
In addition, Stahls’ team members are on hand at heat printing personalization stations in Draft Town, presented by Oikos Triple Zero. This free fan festival in downtown Chicago’s Grant Park is open all three days of the draft.
“We plan to personalize more than 5,000 jerseys for NFL fans during the event,” says Ted Stahl, chairman of the board, GroupeSTAHL. “From personalizing the draft picks to on-demand fan wear, heat printing and proper preparation are the only way to make this happen.”
For more information, visit stahls.com. — L.M.
