Threadfast Apparel, New York, New York, has revealed its latest offering, the TAP Tee, a T-shirt that allows customers to connect with a personalized digital experience by tapping their smartphone on an NFC (near-field communication) chip that in turn directs them to a website, app, video or social media post.
Unique Capabilities for Custom Decorated Apparel
“Consistent with our history of disruptive product innovation, we are thrilled to introduce our Tap Tee, which allows you to engage with the wearer in an entirely new way that is sticky, tech-savy and can evolve with the lifecycle of the garment,” says Abe Anteby, president of Threadfast Apparel. Among the many possibilities of the new garment is being able to gain immediate insights into the products environmental status and impact.
The NFC antenna is located inside a washable, decoration-friendly patch on the left sleeve of the TAP Tee. The patch can be easily programmed with the TFA NFC Connect app, which is available for free at the app store. To use, tap the NFC chip with your smartphone to launch a website, an app, a video or a social media post programmed with your unique experience.
Tap the NFC tag with your phone’s NFC reader for access. For more information visit, threadfastapparel.com.
Updated April 4, 2024
