UGG Australia, a subsidiary of Deckers Outdoor Corp., Goleta, Calif.,has launched a new “Bling it On” program in select U.S. stores, offering customers the opportunity to customize their UGG merchandise with Swarovski crystals.
Swarovski Crystal Elements will be applied in stores to select UGG Australia classic products, including Classic mini, short and tall boots, and on select loungewear and apparel. Trained sales associates perform the “Bling It On” service in the store at the time of purchase.
The retailer is offering 79 designs, including letters and numbers. Also available are hearts, stars, butterflies, skulls, smiley faces, crowns, bows and paws, as well as special location-inspired motifs, such as an “Aloha”in the Hawaii store, a “Big Apple” collection in New York, a “Sin City” series in Las Vegas and a Georgia peach in Atlanta.
Pricing on applications range from $5-$75.
UGG concept stores in Europe and Asia will be adding the “Bling It On” program in November, and additional U.S. locations will be doing so early in 2014.
For more information, visit deckers.com. — L.M.
