Vantage Apparel, Avenel, N.J., has hired Rob Watson as its new chief digital officer.
Watson joins Vantage after serving as the vice president of e-commerce and marketing for Axis Promotions. He also spent six years as senior vice president of marketing and digital experience at Advertising Specialty Institute (ASI).
“Vantage has always been a leader in the promotional apparel space and is uniquely positioned to support the fast-paced direction of customization in our industry,” Watson says. “I’m excited to work with the team in this new cross-functional role.”
Watson will be responsible for the company’s sales and marketing efforts along with the overall digital strategy.
“We are thrilled to add Rob as a resource and company leader,” says Vantage President Ira Neaman. “His expertise and market knowledge will be invaluable as we continue to transform our business and support customers in their digital growth.” — D.S.
