Endicott, N.Y. — Woolx, the family-owned Merino wool apparel brand known for ultra-soft, high-performance base layers, has launched mini Woolx, a new collection of children’s base layers designed to keep kids warm, comfortable, and adventure-ready all winter long.
Built from the same 100% Australian Merino wool that defines Woolx’s adult line, the mini Woolx collection delivers temperature regulation, moisture-wicking comfort, and natural odor resistance — in styles and colors kids will love.
“This collection has such a special place in my heart,” said Nicole Calleo, Woolx Co-Founder and CEO. “As a mom, I wanted my daughters — and all kids — to have the same incredible comfort and quality that we create for adults. My little one actually drew the mini Woolx sheep logo and hand-wrote the word ‘mini’ for our branding. Working on this together was something I’ll treasure forever. It’s more than just base layers; it’s Merino wool, made with a whole lot of heart.”
Soft, Sustainable, and Made for Play
The debut mini Woolx collection includes three unisex pieces:
- mini Explorer Top
- mini Explorer Bottoms
- mini Baylor Hat
Available in seven playful colorways and patterns, these pieces are perfect for layering, mixing, and matching. Like all Woolx garments, they’re machine washable and dryable, offering parents easy care with long-lasting durability.
From sledding and snowball fights to winter hikes and family ski trips, mini Woolx keeps kids cozy, dry, and itch-free, even during high-energy play.
Designed for Families, Built for Adventure
Each mini Woolx piece is made with ultra-fine Merino fibers that naturally regulate body temperature, wick moisture, and resist odors keeping kids comfortable in any condition.
The line was developed with input from parents seeking natural performance wear for their children that’s both practical and sustainable.
Available Sizes: 2–14
Retail Pricing:
- mini Explorer Top: $119
- mini Explorer Bottoms: $119
- mini Baylor Hat: $34
The mini Woolx Collection launches exclusively at Woolx.com, with early access beginning Thursday, November 13 for Woolx Facebook Group members and Friday, November 14 for the general public.
A Family Legacy in Merino Wool
Founded in Endicott, New York, Woolx is a family-owned brand dedicated to crafting luxury Merino wool apparel that’s soft, sustainable, and built for performance. Every product is designed for life’s adventures, whether it’s outdoor exploration, everyday comfort, or family bonding in the great outdoors.
With the launch of mini Woolx, the brand extends its commitment to quality and craftsmanship to the next generation keeping comfort in the family.
Learn more at Woolx.com and follow @WoolxLife on Instagram and Facebook for updates, styling tips, and new releases.
